Arts & Décorationpress news

DFMC Opens New King Koil Showrooms with La-Z-Boy Shop-in-Shop Concept in Dubai and Abu Dhabi

 

DFMC Opens New King Koil Showrooms with La-Z-Boy Shop-in-Shop Concept in Dubai and Abu Dhabi

Dubai, UAE – May 15, 2024 – Dubai Furniture Manufacturing Company LLC (DFMC) proudly announces the grand opening of two new King Koil showrooms featuring a groundbreaking shop-in-shop concept with La-Z-Boy, a renowned name in luxury furniture. The new showrooms are strategically located in Dubai Festival City Mall, Dubai, and Reem Mall, Abu Dhabi, offering customers in these vibrant cities unparalleled access to premium bedding and seating solutions.

This innovative collaboration marks the first time that King Koil, a global leader in bedding Industry, has integrated a showroom concept with another brand, presenting a unique fusion of comfort and style. The new King Koil showrooms now feature a dedicated La-Z-Boy section, showcasing an array of sophisticated recliners and sofas designed to elevate the modern living experience.

“At DFMC, we are constantly striving to enhance the lifestyle of our customers by introducing innovative and premium offerings. The partnership between King Koil and La-Z-Boy represents a perfect synergy of quality, craftsmanship, and luxury,” said Mr. Sundar Rajan, Managing Director at DFMC LLC.

Both King Koil showrooms boast an exquisite selection of mattresses and key collections, including the Star Collection featuring the Fairmont and Atlantis mattresses, as well as the Intimate Collection showcasing Embrace and Affinity Mattresses.

Besides, King Koil’s Intimate Collection, a pinnacle of sleep luxury, features state-of-the-art technologies like SCAS (Smart Cushion Aero System) and Mega Foam, this collection redefines comfort. SCAS combines deep cushioning and optimal air permeability, preventing heat build-up and providing superior pressure relief. Mega Foam, an advanced German innovation, ensures eco-friendliness while maintaining optimal comfort through ideal air circulation and moisture management.

 

Additionally, the La-Z-Boy section at the new King Koil showrooms showcases a range of features that elevate their products, including exclusive lower back support for comprehensive comfort and health benefits, the ability to recline the back without raising the footrest for unmatched relaxation, a patented locking footrest with three adjustable positions, and sixteen locking rocker positions for customizable comfort and improved circulation. The durable uni-body frame construction and dual locking footrest mechanism ensure longevity and safety, while the use of contour cut foam maintains shape and aesthetics over time, setting La-Z-Boy products apart in the market.

 

La-Z-Boy recliners are available in a range of models including Ethan, Pinnacle, Greyson, Spectator, Harbor Town, James, Jay, Lancer, Nora, Rowan, and Trouper, and come with a 10-year limited warranty.

 

Visit the new King Koil showrooms at:

 

King Koil / La-Z-Boy Store

Dubai Festival City Mall, Dubai

Contact: 052 994 1702

 

King Koil / La-Z-Boy Store

Reem Mall, Abu Dhabi

Contact: 052 994 1652

 

Experience luxury and comfort with King Koil and La-Z-Boy, exclusively at DFMC showrooms.

For product information & inquiries, please call or WhatsApp @ +971 529041968 or email dfmcllc@dfmcllc.ae

For more information about KingKoil & La-Z-Boy, please visit: https://kingkoilme.com & http://la-z-boy.ae/about/

-Ends-

About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain, Oman & KSA.

 

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand.  Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.

DFMC is also the exclusive distributor of La-Z-Boy products in the UAE, strengthening its position as a key player in the region’s furniture industry.

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *