Dubai, UAE – November 5, 2024 – Downtown Design, the Middle East’s premier design fair, welcomes acclaimed designers Pasquale Junior Natuzzi and Karim Rashid to its prestigious Forum this week, adding exceptional creative insight to the event’s international lineup. Taking place from November 6-9 at the d3 Waterfront Terrace, Downtown Design, the headline event of Dubai Design Week, promises a dynamic convergence of industry leaders, celebrated designers, and cutting-edge innovations in design.
Pasquale Junior Natuzzi, Chief Brand and Creative Officer of Natuzzi Italia, will engage in a thought-provoking discussion on the “Transformative Power of Cross-Cultural Forms of Expression” on November 7, from 2:00 PM to 3:00 PM. Joined by notable panelists, including designer Nika Zupanc and Jassim AlSaddah from Babnimnim Design Studio, Natuzzi will explore how the fusion of diverse cultural elements shapes contemporary design. With his pioneering vision and emphasis on experiential design, Natuzzi has repositioned Natuzzi Italia as a lifestyle brand that reflects the rich heritage of the Mediterranean and Apulian lifestyles, underscoring the brand’s shift from products to holistic experiences.
Later that day, at 4:00 PM, industrial designer Karim Rashid will deliver the keynote, “Breaking Boundaries: Redefining Design with Karim Rashid.” Known globally for his distinct aesthetic and groundbreaking approach to product, interior, and furniture design, Rashid has made a lasting impact on both luxury and democratic design markets, having crafted signature items for brands like Natuzzi Italia, Christofle, Alessi, Bonaldo, and 3M. Rashid will share his design philosophy and discuss how breaking away from traditional norms fuels innovation and inspires the next generation of creators.
Natuzzi Italia will be showcasing its latest creations at booth B1, featuring the Memoria Sofa designed by Karim Rashid. This piece, part of the “Circle of Harmony – 65th Anniversary” collection, embodies Natuzzi Italia’s values of warmth and hospitality. Inspired by the rolling hills of Apulia, the Memoria Sofa features flowing, organic lines that reflect the brand’s Mediterranean roots. Its modular design allows for flexible configurations, while set-back armrests introduce a distinctive asymmetry, reimagining comfort and sophistication for modern living spaces.
In addition to Natuzzi Italia, Western Furniture will introduce other esteemed Italian brands at the event, including Bonaldo at booth B31 and Tonin Casa at booth B3, further demonstrating a commitment to innovation, craftsmanship, and sustainable design.
To register for a visit to the Natuzzi Italia and Western Furniture booths and attend Downtown Design and Editions, please click here
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About Western Furniture:
Founded in 1992 in Dubai, Western Furniture LLC is a well-established leading retailer of medium to high quality furniture in the region and is a member of the Arenco Group of Companies. Western Furniture offers a large selection of bedroom sets, living room furniture, dining room sets, occasional tables, sofa sets, entertainment centres, and decorative accessories. It showcases Italian brands like Natuzzi Italia, Tomasella, Calligaris, Miniforms, Gamma, Tonin Casa, Natuzzi Editions, Bonaldo , Adriani & Rossi, and Reflex. Spanish brands such as Schuller, German brand Draenert are also showcased at the Western Furniture Stores in Karama and Sheikh Zayed Road. Western Furniture is the dealer of Natuzzi Italia, the premium brand of the Natuzzi Group with a mono-brand store located on Sheikh Zayed Road, its largest showroom in the world offering stylish and highly sought-after furniture and home furnishing.
About NATUZZI S.P.A.
Founded in 1959 by Pasquale Natuzzi, the Natuzzi Group designs, manufactures, and sells an extensive collection of sofas, armchairs, furniture, and home furnishing accessories. The Natuzzi Group is the largest Italian furniture company and the only global player in the sector, with seven production plants, twelve sales offices, and over 1,200 points of sale across the world. Ethics and social responsibility, innovation, industrial know-how, and the integrated management of the entire value chain are the strengths that have made the Natuzzi Group the market leader. Natuzzi S.p.A. has been listed on the New York Stock Exchange since 13 May 1993. The Group is certified ISO 9001 and 14001. www.natuzzi.com
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