In a magical atmosphere, the Elegant Show 2022 successfully concluded at the Paramount Hotel in Dubai, on the Catwalk International platform, owned and organized by Propaganda International.
The exciting events kicked off with a presentation by Uriage, the French skincare brand, made with natural ingredients from the French Alps. This was followed by a presentation by Apivita the Greek skincare brand, which uses bees and pollination in order to make honey as the main ingredient in its high-quality products, making them unique and very effective. This was also followed by Ada Lazorgan makeup brand, which originated in New York and specializes in professional cosmetics, which has proved to be very popular with beauty academies around the world and with professional fashion and beauty models at the largest international events. The brand presented an introductory presentation about the latest in the world of makeup.
After that, an introductory presentation was made by BVARB, the company that specializes in of digital currencies and NFts where Executive Director Reza Al-Ghiasi explained the link between fashion and digital technology and its importance in promoting brands and their fame.
On the occasion, Otto Fakhri, General Manager of Propaganda International, said: ` We are always happy to organize such events with people and professionals who are passionate about fashion and interested in promoting in the region. `
During the evening, the activities of the amazing fashion shows began, with a ballroom full of spectators and fashion enthusiasts to see the latest collections. The shows started by a beautiful presentation of the latest sustainable collection students of the College of Design at the American University in the Emirates, where the students presented a beautiful collection of sustainable fashion and garments. There was also a small competition for the most beautiful design, the most promising student designer and the best quality finishing.
The second show was presented by a beautiful collection from Niva Fashion House, the leading Canadian brand that takes sustainable fashion to a new level through its new collection of signature and elegant evening dresses.
It was followed by Leventino the Spanish menswear brand which presented an attractive display of smart casual fashion and men’s suits in collaboration with stylist and designer Rasha Hanna, who added her own touch by introducing dresses and a soft feminine feel into the collection.
The shows concluded with a big public display presented by designer Wael Gamal of the Gio Dress brand of his latest haute Couture dresses with wonderful cuts and bright colours ranging from fuchsia to yellow and pink, which received applause and admiration from the large audience attending the show.
It is noteworthy that Vice Academy and its owner Bibo has trained the models and supervised their professional walks during the shows to appear in a distinctive and highly fashionable way. Also, the well-known beauty expert Linda Mahroseh and her team put her artistic touch on the models by doing their makeup and hair in a wonderful way.
